Thirty years building growth for B2B SaaS. Now I build it with AI.

I'm a growth and marketing executive with 30 years in B2B SaaS. I've led marketing in-house, run my own consulting practice, and built companies, building and mentoring teams and owning the numbers the whole way.

But here's what actually gets me out of bed right now.

For most of my career, the best ideas died in a queue. Swinging for the fences meant begging for developer time, design resources, and budget, and by the time anything shipped, it was already stale. I once spent months building an ROI calculator that was out of date the day it went live. The real constraint was never imagination. It was the cost and time of building the thing.

That constraint is gone.

Today, if I want an email-headline generator tuned to a specific persona, industry, and promotion, I build it in an afternoon. The dependencies that used to gate marketers, IT, developers, designers, are disappearing. For the first time, if it's in your head, it's reasonable to think you can bring it into the world.

And this isn't only about marketing. Every corner of a business is shedding these old constraints, and that should excite all of us. But AI still needs direction. It needs someone who knows which ideas are worth chasing and which are dead ends, someone with the scar tissue to tell the difference. That's where I come in. I've done just about everything, the right way and the wrong way, and that hard-won judgment is exactly what turns a powerful tool into real results. I'm the bridge between what's already been proven and what's newly possible. Put AI in capable hands and it helps. Put it in experienced ones and you get something greater than the sum of its parts. That's the part I can't wait to explore.